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Parks Senior Analyst Brett Sappington called the NDS acquisition proof enough that Cisco is here to stay despite competitor Google’s expected departure. Google now faces an uncertain future in the business, thanks in part to operators’ reticence to work with the web company.

“The STB is not dead,” said Sappington. “Google is selling the STB business because operators have made it clear that they do not want to be in bed with Google in the set top box arena. So, Google is fac ...read more

The largest margin came in the laptop category, with 20 percent of women claiming they were in the market for a new portable PC against 14 percent of men. And they’re not just buying the gadgets for boyfriends or brothers, said Parks CEO Tricia Parks.

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV programs,” said Parks. “CE manufactu ...read more

The gaming industry has added 80 million players since 2008, according to research firm Parks Associates. Most of them are newbies.Traditional video game consoles like the Xbox 360 are losing ground to new social and mobile experiences, said Parks, citing the immense popularity of “FarmVille” and “Angry Birds.” Indeed, the latter has been downloaded over 200 million times since 2009.

Titles found within the Apple and Android online shops perfectly match the needs of mobile g ...read more

A report last week from Parks Associates found that 13 percent of 4 million U.S. residents with broadband access admitted they cut back on their TV bills in the last year.

From the article, "Severe decline in pay-TV subscribers supports ‘cord cutting’ premise" by Justin Massoud