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“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

From the ar ...read more

Research firm Parks Associates estimates that 86 million streaming devices will be sold globally by 2019. Among U.S. households with broadband, Roku leads with 37 percent market share, followed by Google Cast (previously Chromecast) at 19 percent, Apple TV at 17 percent and Amazon Fire at 14 percent.

From the article "The Streaming Wars Are On as Roku Goes Ultra High Definition" by Ari Levy.
 

"From the content side, it is far easier for content producers to create HDR-enabled content than to create 4K content," says Brett Sappington, director of research at Parks Associates. "HDR doesn't require special cameras and it can be added in post-processing. That said, content producers have little incentive to create HDR content since consumers don't yet have HDR sets. Once sets start selling, content production can begin much more quickly than for 3-D or 4K."

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Stuart Sikes, President, Parks Associates, will moderate the session "Home Automation: The New Revenue Generator?" at Cable Congress on Thursday, March 7, 9:30 a.m. in London.

New research from Parks Associates:
23% of U.K. broadband households have an electronic home security system. Less than 20% have one in France and Belgium, while only 6% of German households have a system.
By 2020, the U.K. and Spain will have over 20 million smart meters. France and Germany will e ...read more

Several Texas companies are participating in Parks Associates' fourth-annual Smart Energy Summit: Engaging the Consumer on February 25-27 at the Sheraton Gunter in San Antonio. Smart Energy Summit, hosted by the Dallas-based international research firm, is unique among energy-based conferences for its consumer-oriented focus and its exploration of partnership opportunities and new connected-home services in the home energy management market.

"The Texas energy market, having ...read more

Parks Associates today announced executives from Duke Energy, Reliant, PlanetEcosystems, and San Diego Gas & Electric (SDG&E) will participate in the interactive session "The Role of Energy Providers in Home Energy Management" during the fourth-annual Smart Energy Summit: Engaging the Consumer, February 25-27 in San Antonio, Texas.

"Our research shows the U.S. market will have over 50 million utility-based smart meters deployed by 2013, reaching 62 million by 2015," said Stu ...read more