Friday, March 15, 2013
Samsung Galaxy S4 unveiled
The touchscreen has been designed to recognise fingertips without them directly touching the screen, up to a distance of approximately 2cm.
Harry Wang, analyst at Parks Associates, told the Guardian: "Samsung is trying to do one thing: knock Apple's status in the US. They want to show that they can excite the high-end smartphone adopters just as well as Apple."
From the article, "Samsung Galaxy S4 unveiled" by Ellen Hammett.
Thursday, March 14, 2013
Tablet click-through rates for branding campaigns 250% higher than smartphones
Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.
From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.