Security Sales

Thursday, February 09, 2023

5 Top Residential Security Trends to Watch in 2023

 
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professional installation since 2020 has still generated robust revenue growth, according to a recent research survey.
 
This Parks Associates Research Report, “5 Top Residential Security Trends to Watch in 2023,” delivers the latest residential security facts and trends to hel ...read more

Wednesday, November 23, 2022

Being Smarter About Smart Home Alarms

But by the end of the 20th century that market growth leveled off and stagnated. Fast-forward to the past 10 years, with heightened acceleration the past three to five, and (according to Parks Associates) the residential system market penetration has soared to 36% of U.S. homes.

From the article, "Being Smarter About Smart Home Alarms" by Scott Goldfine.

Thursday, November 03, 2022

Research: Security Providers See Growing Demand for WiFi, But Technical Issues Abound

Parks Associates has released a new whitepaper titled, “Control the Network, Control the Costs: Solving the Wi-Fi Problem in Home Security,” developed in partnership with Johnson Controls.

New research from Parks Associates shows a growing demand for smart home products through security system providers, but technical challenges with WiFi are pervasive. Fifty-one percent of smart home device owners report they experienced a loss of wireless connectivity.

“Loss of wireles ...read more

Wednesday, November 02, 2022

Why It’s Time to Consider Offering Presence Detection

"In my previous column, I mentioned some of the world-class technologies highlighted at Parks Associates’ CONNECTIONS Conference held in Frisco, Texas, in May. One of the presentations that caught my attention outlined and detailed the great benefits of presence detection technologies."

From the article, "Why It’s Time to Consider Offering Presence Detection" by Peter Giacalone.

Wednesday, August 24, 2022

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers.

MDU residents making use of property-provided devices are keenly interested in use cases related to safety and security, as well as energy management. Parks Associates research shows 43% of U.S. MDU residents report using smart home devices, including a mix of property-provided devices and devices the reside ...read more

Wednesday, August 24, 2022

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months.

Parks Associates research reports that siren, phone call, and in-app alerts are the most preferred alert methods regardless of device ownership.

Chris White is Senior Analyst, Parks Associates.
 

From the article, "Research: Residential Security Demand & Preferences for New Alerts" by Chris White.

Tuesday, July 26, 2022

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, the growing ecosystem of competitors and the need for manufacturers to establish partnerships with suppliers who can help them adapt quickly to new opportunities.

Further, 11% of U.S. Internet households, or over 12 million households, owned a smart door lock, nearly double the a ...read more

Wednesday, May 11, 2022

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormitories.

Consumers have a growing expectation for smart home technology and these new devices help differentiate with modern lifestyle marketing and practical benefits. Consumers living in apartments are more likely to be technology adopters than those living in all broadband hou ...read more

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