Tech Nation NewsTuesday, November 20, 2012Report: Connected TV platforms have positive impact on consumer advertising perceptions The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates, which today released a new whitepaper "Connected TV Environments: The Next Iteration of TV Advertising." This whitepaper, commissioned by Rovi, examines new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the U.S. and Western Europe. "Connected TV systems have the ability to change viewer percep ...read more
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