The latest projections, from Parks associates, is for over 2 billion people worldwide owning at least one smartphone in 2015, with unit sales growing over 175 per cent from 2010.
"Smartphones represent a new lifestyle," said Harry Wang, Director, Mobile Research, Parks Associates. "Consumer desire for that lifestyle has accelerated the traditional mobile phone replacement cycle and will drive near-term hypergrowth of the smartphone market."
According to one researcher, phone users are willing to pay for enhancements such as photo-editing capabilities, comparison shopping, and social networking services. Parks Associates claims that fact means that US consumers alone will spend more than $500 million per year by 2013 on imaging applications on their mobile phones.
From the article, "'Snapping the tag': will cameras be driving mobile commerce by 2013?" by Ian Scales
This one, a study by Parks Associates’ called “Video: Direct-to-Consumer Services” would have us all believe that “TV-based Internet video” receivers and web-enabled CE platforms will drive revenues for premium Internet video services past the US$6 billion mark over the next 5 years."
The report goes on to say that so-called “transactional” money, comprising of direct-to-TV videos, account for 75 per cent of these revenues.
Furthermore, Parks Associates says, "increased own ...read more
A new survey from Parks Associates reveals that by comparison with those who frequent social networking sites on the Internet, mobile subscribers are paragons of monogamous rectitude and dog-like faithfulness.
The research shows that users of social networks are promiscuous slappers with zero brand loyalty who cheerfully co-habit with several sites, sometimes one after the other but, at other times, simultaneously!
The report says that users MySpace, Facebook, Bebo and thei ...read more
U.S. analyst firm Parks Associates said in a new report that it anticipates a thriving market for broadband services in China, estimating the number of users will grow to 13 million by the end of 2003. Broadband users in China grew from 2 million in mid-2002 to 6.6 million at year-end 2002, a 230% growth rate in six months. Moreover, the recent commercial launch of a new broadband service based on powerline communications technologies may further expedite the development of China ...read more