THOnline.comSunday, June 07, 2015Analysis: Yahoo's NFL deal to provide more cord-cutting momentum? And it could be a watershed moment for the cord-cutting set. That's because live sports contests are one of the few things that remain hard to see without a pay-TV subscription, and when it comes to sports in this country, it doesn't get any bigger than the NFL. "Sports is a major driver of pay-TV subscription uptake in many parts of the world," said Brett Sappington, director of research at Parks Associates, a tech industry research firm. "If sports becomes widely available ...read more
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