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Parks Associates forecasts that the number of Internet-connectable TVs shipped will jump from less than 1 percent in the early market days of 2008 to more than 45 percent of HDTVs shipped this year--almost half. That penetration rate has the potential to be both a threat and an opportunity for pay-TV providers.

A full 75 percent of those with Internet-connected smart TVs already regularly watch online video on the device--at least once a month--and that's up by more than 30 ...read more

Netflix rates higher in customer satisfaction than premium broadcast television because its costs are lower and viewers have more flexibility, according to a new study from Parks Associates.

"Customers can pay for a month of Netflix for about the same amount as for two pay-TV VOD movies," said Brett Sappington, director of research with Parks Associates, in a statement. "Parks Associates research shows consumers know the quality of the OTT service is not comparable to pay-TV ...read more

Comcast and other pay-TV operators are offering television on multiple devices in order to reduce customer defections and add value. "The pay TV providers are really wary of losing customers to alternative video sources" like Amazon, Hulu and Netflix, Kurt Scherf, vice president and principal analyst with market research firm Parks Associates, told V2M. In the third quarter, Comcast lost 165,000 video customers to end Sept. 30 with 22,360 cable TV customers.

From the article ...read more

"The Smart TV Field Trial allows companies to gain early insights into connected-device advertising and interact with an entertainment audience that's becoming increasingly fragmented," said Heather Way, research analyst at Parks Associates. "Based on its strong position in entertainment search and recommendation, Rovi's Smart TV Field Trial and broader Ad Network are already delivering tangible results for participating brands from a range of industries, as well as beginning to ...read more