Friday, July 10, 2015
8 out of 10 smartwatch shoppers won't cough up for an Apple Watch
Wearable research shows 1 in 10 US broadband households plan to buy a smartwatch in 2015.
The survey, from Parks Associates, shows 84% of people thinking of getting a smartwatch this year won't spend over $250 on the device. So with the Apple Watch starting at $349, it appears not everyone is sold on the idea of a premium smartwatch.
And those who are willing to fork out more than $500 on a smartwatch would only buy one if it worked without a smartphone. Bit of a problem ...read more
Thursday, March 26, 2015
Fitness tracker market to top $5bn by 2019
The fitness tracker industry is set to almost triple from one valued at $2 billion in 2014, to $5.4 billion by 2019.
That's according to Parks Associates, emerging consumer tech analyst, who also stated that "connected health devices" jumped from 24% adoption in the US in 2013, up to 30% by the end of last year.
"The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity," read a statement promoting its lat ...read more