WRALtechwire

And 55 percent of families with broadband say voice control is “appealing,” thus “driving adoption and usage of voice control devices and apps.” In fact as we head into the 2018 holiday season, 43 percent of households with broadband say voice control is an “important feature” when these families decide what smart TV or streaming media player device to buy.

Craig Leslie, Senior Research Analyst, Parks Associates, points out: “Voice is becoming a common feature in connected e ...read more

More than 70 percent of households with broadband access now utilize in-home Wi-Fi, and the availability of fast connectivity is encouraging users to link more devices than ever, says Parks Associates.

From the article "Real IoT: In-home Wi-Fi Demand Surges As Users Link More Devices" by www.wraltechwire.com

Research firm Parks Associates threw some cold water on the red-hot Internet of Things hype at the CES Show in Las Vegas with the new research report published Wednesday. although the report also highlighted what Parks says are the top emerging IoT trends.

"Roughly 60 percent of U.S. broadband households are concerned, with the majority very concerned, that someone will be able to access and control their smart home products," said Stuart Sikes, President of Parks Associates ...read more

Looking for a tech Christmas present? Having voice control such as those Amazon "Echos" and Google "Home" devices we see advertised more every day is a big priority for young home owners and nearly half of all age groups, a new survey finds.

From the article "Hot Item: Millennial 'Smart Home' Owners Want Voice Control" by WRAL TechWire.

"The most important demographic factor in terms of mobile app usage continues to be age," said Harry Wang, Senior Director of Research at Parks Associates. "Millennials have higher usage rates for nearly every smartphone activity compared to Generation Xers and baby boomers, and their mobile app-first habits for completing day-to-day tasks are the catalysts for market innovations from Uber to Instacart to Venmo."

From the article "Generation App Gap: Millennials' Tech Embrac ...read more

A new report from research firm Parks Associates finds that competition is heating up among streaming media player sales with four key players accounting for 94 percent of sales.

From the article "Report: Roku Remains No. 1 As Media Streaming Player Sales Surge" by www.wraltechwire.com

As the Internet of Things tsunami continues to build toward what Cisco and other companies forecast as a multi-trillion-dollar opportunity, research firm Parks Associates is out with a new report about what its analysts believe are the hottest IoT trends for 2016.

From the article "Report: The hottest IoT disruptors, trends to watch in 2016" by http://wraltechwire.com.

We’ve all heard these monikers in some form or fashion the last couple of years. But, what we don’t hear much about is how all this “smart” integration requires pervasive connectivity with highly-reliable, low latency bandwidth.

To paint the picture better, smart home and IoT research from Parks Associates recently discovered that ownership and usage of connected devices is growing among U.S. broadband households.

Approximately 26 percent of U.S. broadband households now ...read more