This consumer research project is a survey of 5,000 broadband households in the U.K. to provide insights on their connected lifestyles, including entertainment consumption, use of connected devices, home safeguarding, energy consumption, health and wellness.
Parks Associates will survey the United Kingdom initially and will survey other European countries based on client demand. To Provide InsightsConsumers’ Connected Lifestyles Entertainment consumption, use of connected devices, home safeguarding, energy consumption, health and wellness Value of and familiarity with IoT concepts Perception of affordability of connected consumer devices Adoption of connected devices, systems, and services Intention to acquire new technology or services Drivers for purchase Brand awareness and preferences Channel preferences Consumer segmentation by propensity for adoption and interest Core Consumer Metrics Household Services Demographics Living Scenario Smart Home and Security Wellness, Telehealth, and Independent Living Connected CE and OTT Video Services |
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