Demographics

Consumer Sleep Quality

• Average hours per night
• Average time to sleep and wake up
• Sleep quality self-assessment
• Weekly routines and work hours

Sleep Environment

• Bed size and room settings
• Sleep aids in use
• Sleep disrupters

Health Conditions

• Sleep disorders
• Chronic conditions
• Physician recommendations

Device Ownership, Usage, and Satisfaction

• Smart home devices
• Mobile devices
• Tech adoption segments

Smart Home Sleep Tech

• Awareness and adoption
 - Adoption by brands, including Beddit, Aura from Withings, and Sense
 - Adoption by form factor, including fitness trackers, smart watches, and dedicated sleep monitors
• Perception of value and affordability
• Use of sleep tech
• Interest in sleep tech – use cases
 - Tracking sleep data
 - Providing sleep scores and recommendations
 - Making adjustments to bedroom and sleep/wake scenes
 - Setting alarms
• Sleep tracking as differentiator
• Preferred sales channels
 - Retailers
 - Physicians
 - Insurers
• Test of variety of solutions
 - Bedding with embedded sleep sensors
 - Smart blinds/shades and smart light bulbs
 - Smart fans and smart thermostat
 - Ear plugs
 - Fitness trackers and smart watches with sleep tracking features
 - Sleep-quality sensors
 - A light, alarm, or wearable that wakes me up at the proper time in my sleep cycle
• Importance of brand factors in sleep tech purchase