360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform and source. It segments consumers based on their consumption habits and identifies changes in their consumption habits over the last four years and changes in the relative size of each segment. The analysis includes a detailed profile of each segment and their attitudes towards video consumption and identifies CE devices that influence video consumption habits. The research drills downs into three specific issues related to video consumption: the influence of household members on video purchase decisions, the importance of original programming, and mobile video. Publish Date: 2Q 2014 Slides: 148 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics Brett Sappington - Senior Research Director and Principal Analyst Ruby-Ren Bond - Research Analyst David Mitchel - Research Analyst
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
Disclaimer |
Request More Information |