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Consumer Research
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Download Table of Contents (PDF) About the Research Previous Research The Death of Linear TV (Q3/14) 360 View: Digital Media & Connected Consumers (Q3/14) Streaming CE and Content Purchasing Habits (Q1/14) Trends in Content Licensing (Q1/14) New Trends in Digital Delivery and CDNs (Q1/14) OTT Video Buyers: Subscriptions & Transactions (Q4/13) Key Findings Industry Insight Recommendations Video Consumption Trends: Video Consumption by Platform (2010 - 2014) Video Consumption on TV Sets by Source (2010 - 2014) Household Monthly Spending on Internet Video (2012 - 2014) OTT Subscription by Age (2013 - 2014) OTT Subscription by Household Income (2013 - 2014) OTT Service Subscription (2012 - 2014) Who Pays for OTT Service Subscription (Q3/14) OTT Video Trends: Parks Associates Multiscreen Segmentation Video Viewing Segments (Q3/14) Segment Descriptions OTT Video Consumption on TV Sets (2012 - 2014) Household Monthly Spending on Subscription Internet Video Services (2012 - 2014) Household Monthly Spending on Renting Video Downloads (2012 - 2014) Household Monthly Spending on Buying Video Downloads (2012 - 2014) Demand for New OTT Video Services: Willingness to Subscribe to New Over-the-Top Services (Q4/14) Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14) % of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14) Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14) Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14) Additional Research from Parks Associates Publish Date: 4Q 2014 Slides: 49 Authored By: John Barrett - Director of Consumer Analytics Brett Sappington - Senior Research Director and Principal Analyst Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst Glenn Hower - Senior Analyst
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