- Smart Home Products and Services
- Global Connected Living
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- CE Devices and Mobility
- Wellness and Independent Living
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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Consumer Segmentation: Smart Home PackagesDownload Table of Contents (PDF) About the Research Previous Research Growth in Self-Installed Energy and Smart Home Systems (Q4/14) 360 View: Residential Security and Smart Home (Q3/14) The Internet of Things: Business Models & Opportunities (Q3/14) Evolution of Smart Home and the Internet of Things (Q2/14) Winning Business Models from a Consumer Perspective (Q1/14) Smart Home Packages (Q4/13) Key Findings Industry Insight Recommendations Segmentation Overview Segmentation Overview Segmentation Methodology Segment Demographic Profile Estimated Income ($1,000s) by Segment (Q2/14) Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14) Smart Home Device Intenders and Owners by Segment (Q3/14) Smart Home Device Purchase Intention by Segment (Q3/14) Four Groups of Attitudes Attitudinal Motivations by Segment (Q2/14) Demand for Smart Home Packages by Segment Three Hypothetical Smart Home Packages Likelihood of Buying a Smart Home System & Subscribing to a Professional Monitoring Service (Q4/13) Likelihood of Purchasing Smart Home Package (Q4/13) Reason for Not Purchasing Smart Home Packages (Q4/13) Marketing Personas Segment Personas- Smart Device Intenders Segment Personas: Young Adrift Segment Personas: Young Go Getters Segment Persona: Picket Fencers Segment Persona: Life Interrupted & Empty Nesters Additional Research from Parks Associates Publish Date: 4Q 2014 Slides: 50 Authored By: John Barrett - Director of Consumer Analytics Tom Kerber - Senior Director, IoT Strategy and Custom Research Yilan Jiang - Senior Director of Consumer Analytics Maia Hinkle - Research Analyst David Mitchel - Research Analyst
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