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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Engaging Consumers for Healthy Living: Health AppsDownload Table of Contents (PDF) About the Research Previous Research Reasons for the Appeal of Health & Fitness Devices (Q4/14) 360 View: Health Devices and Services for Connected Consumers (Q3/14) Delivering Quality Healthcare to the Digital Home: The 2014 Edition (Q4/14) Wearable Computing: Fitness and Health in Style (Q3/14) Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14) Prescribing Apps: Engaging Health Consumers (Q4/13) Key Findings Industry Insight Recommendations Overview of Health App Use: Smartphone and Tablet Adoption (2010 – 2014) Smartphone App Downloads & Usage (2012 vs. 2014) Tablet App Downloads & Usage (2012 vs. 2014) Mobile App Usage (Q1/14) Use of Health Apps (Q4/14) Use of Health Apps with Digital Health Devices (Q4/14) Weekly Time Spent Using Smartphone Apps by Genre (Q1/14) Avg. Smartphone App Session by Genre (Q1/14) Interest in Health Apps (Q4/14) Appeal of Master Health App Appeal of Health Master App (Q4/14) Appeal of Health Master App by Age (Q4/14) Appeal of Health Master App by Number of Health App Used Monthly (Q4/14) Appeal of Health Master App by Frequency of Health App Use (Q4/14) Appeal of Health Master App & Digital Health Device and App Use (Q4/14) Additional Research from Parks Associates Publish Date: 4Q 2014 Slides: 41 Authored By: John Barrett - Director of Consumer Analytics Harry Wang - Senior Director of Research Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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