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This 360 View examines consumer needs in managing chronic conditions, reducing health risks through wellness and fitness activities, and helping aging parents live safely and independently at home.

It reveals the adoption of healthcare technologies, consumer use of services by brands, and the strategies to strengthen user engagement.

Publish Date: 2Q 2014

Slides: 145

Authored By:
Harry Wang - Senior Director of Research
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics
David Mitchel - Research Analyst

Published by Parks Associates
© December 2014 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

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Consumer Segmentation: OTT Video Buyers

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Consumer Segmentation: Smart Home Packages

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer ...read more
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