This research study reveals and assesses the lifetime value of customers from a mobile operator perspective and identifies key mobile app user segments. The research also analyzes how content and apps influence consumer choices of devices, how the major OS platforms and their respective content ecosystem drive mobile usage, and how app developers and content distributors can benefit from the app boom. Publish Date: 1Q 2014 Slides: 110 Authored By: Yilan Jiang - Senior Director of Consumer Analytics John Barrett - Director of Consumer Analytics David Mitchel - Research Analyst Harry Wang - Senior Director of Research
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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