360 View: Supporting the Connected Consumer provides a comprehensive analysis of the support market. It begins with a detailed assessment of the current market in terms of adoption, expenditure, usage, adoption drivers, and renewal rates. It gauges the degree to which consumers experience technical problems when using and setting up their devices and how those problems are resolved. It investigates the demand for support services, including consumer willingness to pay for services that offer a broad range of support capabilities. It also examines the use of self-help services and the demand for smart home support services and assesses the adoption rate of support services at the time devices are purchased. Publish Date: 3Q 2014 Slides: 120 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics Patrice Samuels - Sr. Manager, Market Research David Mitchel - Research Analyst
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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