Press Releases

Industry webinar, in cooperation with Adeia, features insights on growing consumer interest and adoption of cloud gaming

Parks Associates estimates more than 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. The research firm will host the industry webinar “Delivering on the Cloud Gaming Promise: Strategies for Success,” Thursday, September 29, in cooperation with Adeia, to ...read more

Future of Video addresses role of content providers in combating the growing challenge of piracy 

Parks Associates’ latest consumer data on video habits shows that almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019. The international research firm will host “Digital Piracy and Distribution” virtually on Thursday, September 22, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media.

Parks Associates highlights new research at CEDIA Expo in session “The Role of Energy Management in the Future Home”

Parks Associates’ new consumer study Electric Vehicles and the Smart Home finds that nearly three-fourths of electric vehicle (EV) owners own at least one smart home device, compared to 38% of all US internet households. The research firm will share its energy and smart home insights on the panel “The Role of Energy Management in the Future Home” at the upcomi ...read more

The research firm’s OTT Video Market Tracker highlights current market trends and activities

The latest update of Parks Associates’ OTT Video Market Tracker analyzes the NFL+ launch and the market context for the NFL’s streaming service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68% of internet households watch NFL games throughout the season, making football the most widely ...read more

Industry leaders to share insights into business models, acquisitions, and shifting dynamics in the video market

Parks Associates today announced speakers from Fandango, LG Electronics, Paramount Streaming, and VIZIO will keynote its fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, in Marina Del Day, CA. The three-day event addresses the explosive growth of streaming services and the business opportunities in video ...read more

Industry webinar, in cooperation with Particle, addresses new opportunities and challenges within the growing electric vehicle (EV) market

Parks Associates research finds that while electric vehicle (EV) owners charge at home most often, 61% also charge regularly at work, and over 50% charge while at a restaurant, highlighting the demand for and need to expand charging infrastructure as more households acquire EVs.

The research firm will highlight its consumer EV researc ...read more

Connected Health Summit brings together industry leaders to discuss evolving healthcare industry, from new business models to patient care experience 

New Parks Associates telehealth research shows having children at home is a key factor for interest in and usage of telehealth services—74% of US internet households with children at home have used telehealth services in the past 12 months versus 32% without kids at home. Seventy percent of households with children at home are ...read more

Stanford School of Medicine, UnitedHealthcare, Garmin, Omron Healthcare, and other leading healthcare companies address new business models at Connected Health Summit

Parks Associates will host two sessions, “New Era of Emergency Response and Remote Patient Monitoring” and “Who’s Paying for Healthcare? New Business Models,” August 30-31, as part of the virtual conference Connected Health Summit: Consumer Engagement and Innovation. The executive conference, sponsored by ADT M ...read more