Press Releases

Executive research conference brings tech leaders to Dallas to address consumer technology market

Parks Associates research, including quarterly consumer surveys, indicates networked cameras and smart video doorbells will continue steady growth due to persistent popularity and clear security use cases. Each device category reached 17% adoption among US internet households at the end of 2022, and combined, they will exceed $3.8 billion in sales revenue by 2027.

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Consumers embrace technology in their homes for communications, control, healthcare, and safety and security

Parks Associates today announced the agenda for its pre-event research workshop, Growing Demand for Home Technology, on Tuesday, May 23, in conjunction with the firm’s two signature connected home conferences — CONNECTIONS™and Connected Health Summit. The co-located conferences will take place May 23-25 at the Omni Frisco Hotel in Frisco (Dallas), Texas.

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52% of households report they do more online shopping now than before 2020

Parks Associates, a leading market research and consulting company, will address the growing online threats against consumers as their use of connected devices and services continues to grow, increasing their reliance on connectivity. In partnership with F-Secure, the research firm will host the webinar “Protecting the Connected Consumer: Role of Data Security” on Thursday, April 27, at 11 AM CT.

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GE Appliances research features challenges of staffing and labor shortages in the multifamily market

Parks Associates today announced new research in partnership with GE Appliances revealing that staffing shortages and overall labor pressures have had an outsized impact on the multifamily market. The research found 24% of property owners and managers report being understaffed for maintenance operations and almost half report difficulty both retaining and hiring staff. In add ...read more

Usage of free and paid music services also increasing in post-pandemic world

New research from Parks Associates shows that 80-85 million US consumers ages 18 and older report they listen to a podcast for at least one hour each week. The research study, Podcasting: An Exploding Market,examines the impact of the rapid growth in the podcast market, including household audio equipment adoption, consumer behaviors across various platforms and genres, and crossover effects with co ...read more

New report Streaming Piracy Market & Ecosystem Strategies addresses piracy for digital media and streaming services

At NAB this week, Parks Associates announced by the end of 2027, there will be a cumulative loss to piracy of $113 billion for streaming video providers serving US consumers. The international research firm’s latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22% in 2022 to 24.5% in 2027. ...read more

Research firm reports 79% of MDU residents with property-provided smart devices are satisfied with this product experience

Parks Associates today announced the speakers, including keynotes from Greystar, Cox, ADT Multifamily, and World Cinema, for its inaugural Smart Spaces: Apartments, Hospitality, and Community Living, April 17-18 at the Hilton Dallas/Plano Granite Park hotel. The research firm finds the vast majority of multi-dwelling (MDU) residents with property-provide ...read more

New research developed in partnership with Connectivity Standards Alliance (CSA) emphasizes the networks, sensors, and devices that form the foundation of an integrated and intelligent smart home

Parks Associates’ new white paper, Next-Generation Smart Home: Building for the Future, assesses the drivers of the smart home market and strategies for engaging new buyers. Currently 41% of US internet households have a smart home device, and the firm forecasts that by 2024, the ho ...read more