Press Releases

New research examines important role of content in driving subscriptions and the user experience

New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their viewing time on average on services with a broad variety of content, such as Netflix, Tubi, or AMC+. Specifically, 44% spend 76% or more of their OTT viewing time on broad-based services, while 48% spend 25% or less on niche services. The f ...read more

Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services 

Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service. In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition: Oppor ...read more

New industry report addresses advanced video and audio analytics solutions for the smart home

Parks Associates data estimates that between 2022 and 2024, more than 250 million networked cameras, video doorbells, and smart speakers/smart displays will be sold in the US. The industry report "Context is King: Video & Audio Analytics" examines how video and audio analytics are evolving and impacting the smart home user experience, including driving adoption of new devices and at ...read more

Essence USA, Rock Health, Samsung Electronics, Mayo Clinic, ADT and more address independent living, connected health solutions, and the future of healthcare delivery during Connected Health Summit

Parks Associates will host two virtual sessions tomorrow covering independent living solutions and new tech as part of the eighth annual Connected Health Summit: Consumer Engagement and Innovation. Parks Associates’ latest research reveals 55% of US broadband households own at lea ...read more

Trapollo, Validic, eCare21, Omron, and more to speak at eighth annual Connected Health Summit

New connected health research from Parks Associates finds 73% of current caregivers are likely to buy an independent living solution for their loved one. Among these intenders, 28% are planning to acquire a smart watch, 25% a PERS solution, 25% a professionally installed home sensor system, and 22% a smart speaker/display solution.

Parks Associates is hosting the virtual session ...read more

Eighth annual Connected Health Summit features Scripps Health, UnitedHealth Group, Amwell, Doctor on Demand, Everise, Northwell Health, and Validic to address virtual health and remote monitoring

Parks Associates today released new consumer data showing that 64% of US broadband households reported using a telehealth service in 2021, up from 15% in 2019. The international research firm will share the latest consumer data on healthcare trends on August 31 and September 1 as pa ...read more

New whitepaper in partnership with Everise examines current trends and impact of life stages for OTT video services 

Parks Associates today announced that the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years. The new whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80% of millennials and Gen Zers say they view vi ...read more

New research reports potential market opportunity for US cloud gaming services is $3.6 billion in 2024

New research from Parks Associates finds 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service. The firm forecasts the potential market opportunity for US cloud gaming services is $3.6 billion in 2024. Quantified Consumer: Next-Generation Gaming: Console ...read more