Press Releases

Parks Associates to present home security and smart home trends at ISC West

Parks Associates today announced that Elizabeth Parks, president of the international market research firm, is a featured speaker in the session DIY for Smart Home and Security – What are the Impacts? at SIA Education @ ISC West Program, July 19-21 at the Sands Expo & Convention Center in Las Vegas, NV. The session, hosted Wednesday July 21 at 11:00 am, also features Mark Owen Burson, VP, Marketing & ...read more

Industry webinar explores the evolution of B2B marketing and impact of COVID-19 on business 

New industry survey data from Parks Associates reveals 91% of business executives in the connected home space are ready and willing to travel for in-person conferences and meetings, once their company or organization allows travel. The research firm is presenting the survey results during “Transforming B2B Marketing – Expanding Your Reach,” an industry webinar on July 15 at 1 pm CT U ...read more

25^th annual CONNECTIONS™ Conference session examines smart home device and technology adoption in MDU market

Parks Associates continues its 25^th annual CONNECTIONS™: Premier Connected Home Conference this week with the virtual session MDUs: Scaling Up, focused on the expansion of connectivity services and smart home solutions in the multifamily housing market. The session on Wednesday, July 14, features executives from RealPage, SmartRent, ADT, Salto Systems, GreenHome Insti ...read more

By the year 2024, the traditional pay-TV subscriber base will decline to 53 million US households 

New research from Parks Associates estimates that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services delivered over an operator- ...read more

New whitepaper developed for Cox Communities addresses growing demand for connectivity in multidwelling units

New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home devices among MDU residents, with 41% of all MDU broadband households owning at l ...read more

Eighth annual Connected Health Summit features b.well, Ada Health, Optum, Nuance, Valencell, and more during session focused on artificial intelligence and personalization 

Parks Associates today shared new research from its Q2 2021 survey of 5,000 US broadband households showing two-thirds of US broadband households have experienced a remote health consultation and 55% report owning an internet-connected health or fitness device that captures biometric data. The research fi ...read more

64% of US broadband households report reconsidering aspects of home and lifestyle as a result of COVID-19 pandemic

New research from Parks Associates reveals COVID-19 has significantly impacted consumer behavior and has heightened concerns for safety and security, with 64% of consumers reconsidering at least one lifestyle change as a result of the pandemic. "Safe Space: Elevated Smart Home Use Cases during COVID-19,"a study of 10,000 US broadband households, identifies consu ...read more

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services. 

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the perc ...read more