Press Releases

Future of Video and Connected Health Summit feature speakers from Adeia, ECG, Comcast, Sinclair, OMRON, ResMed, and more

Parks Associates today announced topics and speakers for two virtual sessions on January 26, Future of Videoand Connected Health Summit, which will focus on the effects of expanding connectivity in key areas of consumer health and entertainment. The firm’s ongoing quarterly surveys of 10,000 internet households show significant demand and growth in video s ...read more

International research firm highlights transformational role of tech for consumers and business

Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:

• Smartphones are present in 87% of US internet households.
• Smart TVs are now in 63% of internet households.
• 38% of US Internet households own at least one smart home device, like a ...read more

OTT Video Market Tracker highlights the role of TV as smart home control hub 

New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku an ...read more

Executive strategy and research event features insight into new demand for energy efficiency and management solutions

Parks Associates today announced keynote speakers from Austin Energy, CPS Energy, EnergyHub, and GAF Energy for its 14th annual Smart Energy Summit: Engaging the Consumer, being held February 13-15 at the Omni Hotel in Austin, Texas. The research firm recently released new research from its consumer survey work of 10,000 internet households showing 54% of int ...read more

Role of sports in OTT video grows as more households embrace streaming services

According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years. The new industry report OTT & Sports: Services and Strategies for Growth examines key trends in sports content and provides an overview of the pay-TV sports medi ...read more

47% of households planning to purchase a smart lock indicate a keypad is a must-have feature

Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart d ...read more

Ahead of CES, international firm Parks Associates today announced the full list of new research whitepapers, which emphasize the role of tech across the consumer markets and the value of market research in guiding strategic decisions.

Parks Associates hosts the 17^th annual CONNECTIONS™ Summit: Smart Home Growth Strategies in Las Vegas on January 5 at the Venetian Conference Room, in cooperation with CES® 2023. Sponsors are Johnson Controls, Connectivity Standards Alliance (C ...read more

International research firm highlights industry technology leaders from entertainment and streaming, energy, connected health, and connected home and security 

Parks Associates today announced its 2022 Top Leaders In Technology, a list updated annually to highlight the leading industry executives who are advancing the markets for consumer technology and small-to-medium business (SMB) technologies through their participation at Parks Associates’ annual executive events. As th ...read more