Press Releases

Nearly one-third of households with security add devices to their system after installation

Parks Associates today announced the speakers for its 17th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, held on Thursday, January 5, 2023, including executives from LG Electronics, Essence USA, Georgia Power, Electronic Caregiver, and more. The research firm’s latest data shows that nearly one-third of households with a security system add devices to their system after in ...read more

77% of property managers and building owners report increased rental rates because of installing smart home device on property

Parks Associates today announced the topics and call for papers for its inaugural event, Smart Spaces: Apartments, Hospitality, and Community Living, being held in-person on April 17-18 at the Hilton Granite in Plano, Texas, and virtually July 20, October 5, and November 30. The firm’s latest research on tech innovations and deployment in the multifa ...read more

Annual executive research conference addresses service-driven market for connected home, analyzing business models, use cases, and innovations in emerging consumer technologies and services

Parks Associates today announced the topics and call for papers for the 27^th annual CONNECTIONS™: The Premier Connected Home Conference, hosted in-person May 23-25 at the Omni Hotel in Frisco, Texas, with virtual sessions on March 2, July 20, and October 5. The research firm will highligh ...read more

New whitepaper in partnership with SymphonyAI Media addresses current state of video streaming market and need for advanced content insights

A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. The whitepaper, released in partnership with SymphonyAI Media, examines the current state of the competitive stre ...read more

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media, December 12-14 in LA at the Marina Del Ray Marriott. With keynotes from Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO, Future of Video addresses the saturation and ...read more

New whitepaper in partnership with Assurant addresses new opportunities for device protection and data privacy services among home security providers

A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices. The research, released in partnership with Assurant, highlights consumers’ privacy conc ...read more

Future of Video research workshop addresses growth in OTT video consumption

Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, begins on Monday with the pre-show research workshop “OTT Market & New Era of Video Consumption.”The workshop features in-depth sessions analyzing hybrid business models, measurement challenges, consumer trends in service stacking and viewing habits, and new strategies and in ...read more

New whitepaper published in partnership with Quickplay highlights the engagement and monetization potential of personalization for FAST video services 

A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content, finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service. Content was also a key factor, with 31% using the service because i ...read more