Events

Pre-show workshop Changing World of Video Services to present consumer research with industry insights from 24i Media, Accedo, Brightcove, LiveRamp, Ovation TV, Samsung Ads, Tastemade, Tubi TV, and Wurl

Parks Associates research shows the percentage of US households subscribing to multiple OTT services has increased at a faster rate than household penetration of subscription OTT services. At the beginning of 2019, 46% of US broadband households had more than one OTT video su ...read more

CONNECTIONS™ Europe features executive insights on smart home and security, with keynotes from Orange, CUJO AI, SnapAV, and Deutsche Telekom

Parks Associates will host the 14th annualCONNECTIONS™ Europe: Strategies for Security and Smart Home, 19-20 November at the Amsterdam Marriott Hotel in the Netherlands.

CONNECTIONS™ Europe features executives from the top European and international companies in the digital living ecosystem addressing the next stages of growth in th ...read more

Smart smoke/CO detectors score high NPS among UK broadband households

Parks Associates research finds smart smoke/CO detectors have among the highest net promoter scores (NPS) of all smart home devices among UK broadband households. These devices, with adoption at 4% of UK broadband households, score a higher NPS than more widely adopted devices such as smart speakers, smart thermostats, and smart light bulbs.

The research firm will host the 14^th annual CONNECTIONS™ Euro ...read more

Research firm reveals content drives vMVPD subscriptions, while promotions attract new pay TV subscribers

Parks Associates today announced the speaker lineup for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott, California. New research from the firm finds content is main factor for new vMVPD subscriptions, while promotions motivate new pay-TV subscribers—39% of new vMVPD subscribers added this su ...read more

CONNECTIONS™ Europe to address revenue opportunities in value-added services such as energy, health, and support services

 Research from Parks Associates finds 61% of UK broadband households rank access to real-time energy usage data as one of the most important ways their household could better manage energy use and cost. Additionally, 40% of UK consumers ages 50 and older report high interest in sensor-based solutions that can help them stay in their homes as they age.

...read more

CONNECTIONS™ Summit at CES® examines impact of DIY and smart home on the security industry with executives from Arlo Technologies, Google, Ring, and SimpliSafe

New research from Parks Associates reports that 51% of security system owners who acquired their security system in the past 12 months self-installed their system. This is up from only 10% of security system owners who acquired their system six or more years ago, and 88% of self-installers report the setup was easy or ...read more

22% of US homes have professional monitored security, but Europe lags behind with the average across the region less than 4%

Parks Associates research shows 22% of US broadband households have professional monitored security, compared to an average of less than 4% across Europe. The international research will host the 14^th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, 19-20 November at the Amsterdam Marriott Hotel, and explore the differences between t ...read more

17% of US broadband households purchased at least one smart home device in the past 12 months 

Parks Associates today announced the topics for the 24^th annual CONNECTIONS™: The Premier Connected Home Conference, to be held May 19-21, 2020, at the Hyatt Regency San Francisco. The international research firm will focus on emerging business models and developments for consumer technology, including the impact of technologies like AI, machine learning, and 5G on consumer product ...read more