Fourth-annual Connected Health Summit to address customization of healthcare through IoT
Parks Associates today announced new digital health research showing that 21% of U.S. broadband households use a wellness, fitness, or diet app. The firm’s research reveals moderately positive NPS scores for these apps, with 38% of respondents likely to recommend them to a friend or family member, while 23% are hesitant to do so, resulting in an overall NPS of 15.
IBM, AARP, and Parks Associates to discuss aging-in-place and independent living innovations during special session at Connected Health Summit
Parks Associates today announced new digital health research showing that U.S. consumers 65 and older living in a broadband household overwhelmingly want a healthy, financially independent, convenient, and efficient retirement life. The research firm will host the fourth-annual Connected Health Summit: Engaging Consumers, August 29-31 ...read more
CONNECTIONS™ Europe: IoT and the Connected Consumer features Centrica and Deutsche Telekom keynotes
International IoT research firm Parks Associates announced new research today showing that smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the U.S., 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are ...read more
Fourth-annual conference includes keynotes by Aetna, Geisinger Health System, Sharecare, and UnitedHealth Group
Parks Associates today announced new research showing consumer adoption of connected health products has reached a new high in 2017. More than 40% of U.S. broadband households now own a connected health product, up from 37% in 2016 and 33% in 2015. Parks Associates will address the convergence of medical technology and connected health at the fourth-annual Connect ...read more
Fourth-annual conference to examine impact of consumerization of healthcare
Parks Associates today announced the early speaking lineup for the fourth-annual Connected Health Summit: Engaging Consumers, August 29-31 in San Diego, California, featuring keynotes from Aetna, UnitedHealth Group, Sharecare, and Geisinger Health System. The three-day event will address recent changes in the U.S. health system and examine the impact consumerization has had on the healthcare industry ...read more
IoT research firm hosts 21st-annual CONNECTIONS™ Conference, May 23-25 in San Francisco
Parks Associates announced new research at CONNECTIONS™: The Premier Connected Home Conference today showing over two-thirds of smart home owners and shoppers want crossover applications that integrate with their home entertainment devices. The international research firm is hosting the 21st-annual conference this week in San Francisco, with close to 600 IoT executives in attendance.