Connected Health Industry Leaders to Present Leading Technology Solutions at Connected Health Summit: Engaging Consumers
New digital health research from Parks Associates shows nearly 50% of California broadband households have used at least one online service offered by their doctors, compared to 42% nationally. Parks Associates announced the results, based on a 2Q 2014 nationwide survey of more than 5,000 U.S. broadband households, in advance of the firm’s inaugural Connec ...read more
Charter Sponsors ADT, Care Innovations, Lowe’s, and Z-Wave provide key leadership roles for the inaugural Connected Health Summit: Engaging Consumers
Parks Associates today announced ADT, Care Innovations, Lowe’s, and Z-Wave as the Charter Sponsors for the inaugural Connected Health Summit: Engaging Consumers, scheduled to take place September 4-5 at the Omni Hotel in San Diego. The early support and leadership from these key players helped to guide the event agenda and c ...read more
Parks Associates and industry leaders will discuss implications of the connected healthcare revolution in San Diego, September 4-5
Parks Associates announced today that Adam Pellegrini, Vice President, Digital Health, Walgreens, will present the keynote address “Consumer Engagement As A Loyalty Strategy” at Connected Health Summit: Engaging Consumers at 9:45 a.m. on Friday, September 5, in San Diego. Pellegrini, a digital health and marketing executive with over 22 years of ...read more
AARP, Masimo, Ayla Networks, Continuaa Health Alliance and more to discuss consumer adoption of wearables and connected devices at Connected Health Summit, September 4-5
New digital health research from Parks Associates finds that the number of connected digital trackers sold worldwide rose from 6.6 million in 2012 to 13.6 million in 2013 and will double again in 2014 to exceed 22 million. The research firm will analyze the factors driving consumer adoption of these devices, ...read more
“Digital Health Consumers: A Lifestyle and Technology Segmentation”Examines Market Potential and Consumer Demand for New Technologies
Parks Associates announced digital health research today identifying four consumer segments based on their attitudes toward their health and healthcare solutions: Healthy and Engaged, Challenged but Mindful, Unhealthy and In Denial, and Young and Indifferent.