New research highlights impact of COVID-19 on seniors, caregivers, and demand for independent living solutions
New research from Parks Associates’ COVID-19: Impact on Seniors, Caregivers, and Independent Living Solutionsfinds nearly 33% of US seniors (ages 65 and older) are considering purchasing an independent living system. This interest follows a trend of increasing technology adoption among the 65+ US population—34% have a smart speaker or smart display and 76% personal ...read more
Market Snapshot analyzes consumer research on attitudes on data sharing and personal experiences with COVID-19
Parks Associates research finds consumers in US broadband households are generally willing to participate in contact tracing, including sharing smartphone data, to help combat the coronavirus outbreak, although willingness varies based on age and their personal experience with the disease. The Market Snapshot COVID-19 Contact Tracing: Consumer Perspectives reports a ...read more
New research addresses telehealth services during pandemic and future interest outside of crisis conditions
Parks Associates’ new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a ...read more
Research firm examines the state of the wearables market and consumer adoption of major brands including Fitbit, Apple, Samsung, and Garmin
Connected wearables research fromParks Associates finds that Fitbit leads the market for wrist wearables due in large part to the brand’s dominance among older consumers. 360 Deep Dive: Consumer Demand for Connected Wearables reports that while Fitbit and Apple share the lead among consumers ages 18-24, Fitbit has a wide lead amo ...read more
New consumer and industry research addresses independent living solutions in the smart home
Parks Associates recently released new research focused on virtual care and remote monitoring, wellness/fitness devices, and independent living systems, which continue to expand their capabilities by integrating with smart home solutions. The firm’s connected health research reveals 27% of heads of US broadband households 65 and older consider home security devices and services as mus ...read more
Parks Associates to host workshop on smart home solutions at 10th annual Connected Health Conference in Boston with speakers from Alarm.com, Comcast, IBM, MobileHelp Healthcare, Orbita,Reemo Health, Tyto Care, and Verizon