Blog articles from 03/2012

Parks Associates' new whitepaper, "Mobile Payment - Stepping into Uncharted Territory" looks at the disruptive force of mobile payments and emerging business opportunities for new and established players, from Google to Square to Barnes & Noble. Topics include: Market Segmentation and Key Players; The Consumer Perspective; Market Growth Projections; U.S. Market Growth Prospects, Catalysts, and Potential Leaders; Solutions for In-Person and Remote Mobile Payments;...

The Choosing Content Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much (if anything) to pay, and on what platforms to access their content. It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase versus...

Parks Associates announced the conference sessions and opening keynote for the CONNECTIONS™ at TIA 2012 Conference, the leading event for service providers, device manufacturers, and advanced technology companies working on solutions for the connected consumer. CONNECTIONS™: The Digital Living Conference & Showcase, co-located with TIA 2012: Inside the Network Conference and Exhibition, takes places June 5-7 in Dallas, Texas. Kevin Petersen , senior vice president of AT&T...

Energy management is moving into mainstream markets. Smart meter deployments will reach 56 million by 2015, at which time 45% of U.S. households will have a smart meter. Smart meters and the data they generate will enable utilities to add services to improve their relationship with consumers. Energy management systems can mine each customer's smart meter data and provide meaningful comparisons, individualized recommendations, and real-time feedback on usage anomalies. Broadband and...