Blog articles from 03/2009

Parks Associates is supporting The 6th Annual World Health Care Congress held from April 14-16, 2009 in Washington, DC . The 6th Annual World Health Care Congress is the most prestigious meeting of chief and senior executives from all sectors of health care. The 2009 conference will convene over 2,000 CEOs, senior executives and government officials from the nation's largest employers, hospitals, health systems, health plans, pharmaceutical and biotech companies, and leading...

Microsoft keynote to address Customer Service and IPTV at CONNECTIONS™ Europe Summit -- Parks Associates welcomed Roger Pitton, Program Director, TV, Video & Music Business, Microsoft Corporation, as the Keynote speaker for C ONNECTIONS™ Europe Summit , taking place March 31, in Nice, France. It has a full agenda featuring consumer data and expert analysis on advanced video solutions, digital media solutions, and connected consumer electronics. The worldwide market for...

Parks Associates is supporting the Cable Show '09 from April 1-3, 2009 in Washington D.C. Parks Associates Research Analyst, Jayant Dasari will be moderating a special lunch session Engaging the Consumer: Opportunities and Challenges in the Evolution of Television on April 2nd from 12:45 PM - 2:00 PM. This special lunch session, sponsored by Macrovision , discusses the challenges for operators as they develop and deploy innovative services and business models. In addition, the...

Expanding population creates new opportunities for advertising and connected TV -- Social networking is moving to the television, driven by a young audience interested in video features such as multiplayer games, chat, and content discovery. This trend will help increase U.S. ad spending in social media to almost $3 billion by 2013, according to Parks Associates. The international research firm, in its report Social Media & User-Generated Content, finds over one-fourth of...

If The Wall Street Journal starts running "Peanuts," it wouldn't shock me. After all, the paper has added a sports section , which is a pretty interesting read. Today's paper discusses the 11-year, $6 billion deal that CBS made with the NCAA to air the men's basketball tournament, noting that CBS was smart enough to get the rights to air content on new media platforms such as mobile phones and the Internet (in addition to distribution deals wtih DirecTV and CBS College...

Cable network giant, Time Warner has a plan to distribute pay TV programming via web sites like Hulu, Yahoo TV, and YouTube. Whether through a mobile device or a computer, viewers will just have to prove they already subscribe to pay TV (cable, satellite or telco's TV offerings). The "TV Everywhere" plan enables a cable subscriber (or person from that household) to have online access to the programming included in their current cable TV bundle. Full details are still being...

Parks Associates is supporting Mobile Entertainment Live! on March 31st at the Las Vegas Convention Center. Mobile Entertainment Live! is the nexus of three industries on a collision course to dramatically change the future of the media market—the wireless industry, the entertainment industry and the advertising industry. Guided by Billboard’s editorial team, this one-day conference - the official mobile entertainment event of CTIA - will bring together the leading thinkers in...

Service providers and manufacturers benefit from interest in widgets, VoD libraries -- Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to international research firm Parks Associates. Consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these Web-like experiences via the television. Parks...