Blog articles from 05/2010

Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history, will push U.S. revenues for online video advertising over $1.3 billion in 2010. Online Video Advertising: Strategies & Results, finds large percentages of consumers, especially younger consumers, have yet to form a strong opinion regarding targeted advertising. These advertisements include commercials shown before an online video or overlays...

Google and Intel are expected to announce a significant breakthrough into consumer electronics and the broadcast industry this week with the launch of a “Smart TV” platform reported a recent Financial Times' article . With TVs, Blu-ray players and set-top boxes rapidly adding wired or wireless internet connectivity to their features, a host of companies are tailoring and integrating web-based content for living room entertainment. “If you had asked me a year ago, I...

Home security companies have avoided the worst of the recession due to a stable core of consumers who have kept their monitoring services despite rising fees. In a recent report Home Systems: Home Security - Analysis and Forecasts, Parks Associates finds the average monitoring fee for a U.S. household increased from $28.60 to $32 between 2008 and 2010. This rise has kept revenues from home security relatively stable, despite declines in overall sales due to weak home sales and...

Each year, Parks Associates surveys installing dealers throughout the U.S. through its ongoing Channel and Consumer Monitor project, and as we launch our 2010 survey this week, we are taking a look at some of the more prominent trends over the past few years and how they are impacting the dealer market and related industries. One significant trend has been the rising awareness of home networking, specifically no-new-wires networking technologies as valuable solutions for dealers'...

Home monitoring and controls companies will need to take alternate, more indirect routes to reach mass-market status, according to international research firm Parks Associates. Almost 50% of U.S. households are very interested in an energy-monitoring device, with nearly 80% willing to pay $100 provided it saves 10-30% on their electricity bill. Energy applications are popular now because of the need for cost savings, but in the end, all home systems will need to be interconnected. By...

Harry Wang , Director of Health and Mobile Research, Parks Associates was featured on ViodiTV's coverage at the Broadband Properties Summit in Dallas, Texas. Harry is very excited about next 5 years for the telemedicine/telehealth industry. A number of factors are in play to help overcome consumer inertia to widespread adoption of telemedicine. Ubiquitous wireline and wireless broadband and devices are giving consumers lower cost, more efficient and sometimes more effective...

Parks Associates research indicates over 40% of consumers unfamiliar with term “Smart Grid.” Consumer knowledge of smart grid technologies is low, even as utilities have deployed 13 million smart meters to U.S. households. In the report, “ Residential Energy Management: Opportunities for Digital Systems and Services ,” only 11% of U.S. consumers are familiar with the term “Smart Grid.” This low awareness poses a risk to future deployment plans and opens the door for...

Parks Associates is supporting T he 4th Chronic Care & Prevention Congress to be held from May 11-13 in Alexandria, Virginia. The 4th Chronic Care & Prevention Congress brings together major stakeholders – employers, healthcare plans, providers and government agencies - in an executive networking environment to discuss best practices and partnership initiatives for the management of chronic disease and the implementation of prevention and wellness strategies. More Info