Blog articles from 06/2019

According to Parks Associates research, 28% of US broadband households now own at least one smart home device, and device-owning households own an average of six devices in their home. A newly published Parks Associates report, Race to Control the Smart Home Ecosystem: Attracting Partners , states that as device adoption continues to increase each year, smart home platforms will help establish order out of the chaos that comes from the steady influx of connected devices in...

Starting with the introduction of Siri on the iPhone in 2011, consumers have increasingly embraced voice-controlled consumer apps and smart devices. With four out of ten US broadband households using some form of smart speaker, it is no surprise that consumers express a growing interest in using voice commands to control their connected in-home entertainment devices. Parks Associates research has found that over half of US broadband households find voice control of connected...

Subscription-based business models cross a number of different industries with companies offering a product or service for a recurring fee. While these models offer a strong value proposition in hopes of an improved customer experience, the plethora of subscription-based offerings in the market offer the potential for subscription fatigue. However, Parks Associates research suggests consumers are not only willing to pay for a subscription—they are willing to pay for multiple services,...

On June 3 at its annual Worldwide Developers Conference, Apple announced the end of one of its flagship programs. iTunes, the media management and marketplace that was once synonymous with online music for a generation, will end its 18 year run as the primary tool for Apple customers when the new MacOS launches. While the nostalgia of uploading Green Day and *NSYNC CDs to a computer (and subsequently to an iPod) probably makes many millennials long for the romantic simplicity of...

“What will it take for smart home to reach mass market adoption?” Recently, I explored this perennial industry question at Parks Associates CONNECTIONS 2019 conference. While we regularly discuss everything from compelling use cases to value propositions, I presented a few thoughts on drivers and barriers around the notion of “building on Early Adopter cheers and overcoming Mass Market fears.” Now, if we’re thinking in terms of Geoffrey Moore’s classic...

Prior to Parks Associates’ 23rd-annual CONNECTIONS: The Premier Connected Home Conference , Katie McMahon, Vice President and General Manager, SoundHound, Inc., shared her thoughts on the extension of the smart home to the connected car with the firm’s analyst team. Katie participated on the Connected Cars: Extension for the Smart Home  panel on Wednesday, May 22, at 10:15 AM. Panelists who joined her on this session included: Brian Brackenbury, Director, Connected...

Prior to Parks Associates’ 23rd-annual CONNECTIONS: The Premier Connected Home Conference , Kevin Kraus, Director Technology and Partner Integration for Yale and August Locks, ASSA ABLOY spoke with the firm’s analyst team to his thoughts on the future of home security in the smart home. Kevin participated on the Home Security and Controls: Opportunities beyond Traditional Use Cases  panel on Thursday, May 23, at 8:30 AM. Panelists who joined him on this session included:...

Prior to Parks Associates’ 23rd-annual CONNECTIONS: The Premier Connected Home Conference , Brett Jurgens, CEO, Notion spoke with the firm’s analyst team to his thoughts on independent living in the smart home. Brett participated on the Insurance and Smart Home Products panel on Wednesday, May 22, at 2:15 PM. Panelists who joined him on this session included: Drew Doleski, Sr. Product Mgr. - IoT, Connected Home, Verisk Analytics   Yuval Harry, Head of...