"millennials" articles

After email and video communications, cloud storage services are the next most common tool used by remote workforces. These solutions enhance collaboration beyond traditional, thread-based file exchange capabilities, adding centralized data backup, coordinated sharing among teams, and version control history for concurrent editing. As with videoconferencing, platforms like Apple iCloud, Dropbox, and Microsoft OneDrive were already familiar to most remote workers pre-pandemic, having...

On June 3 at its annual Worldwide Developers Conference, Apple announced the end of one of its flagship programs. iTunes, the media management and marketplace that was once synonymous with online music for a generation, will end its 18 year run as the primary tool for Apple customers when the new MacOS launches. While the nostalgia of uploading Green Day and *NSYNC CDs to a computer (and subsequently to an iPod) probably makes many millennials long for the romantic simplicity of...

In the recently published Churn and Retention of OTT Video Services , I was really surprised to see that for those under age 35, only 83% are subscribing to an OTT video service like Netflix, Hulu, or Amazon. This indicates that while many Millennials and Generation Z seem to wear their cord cutting status like a badge of pride , it isn’t something that is universal. Many Millennials and Generation Z members can live without Game or Thrones or Orange is the New Black ....

Almost everyone in the autonomous car industry thinks autonomous cars will make us safer. Those who present on autonomous cars repeat the stats: 1.2 million people worldwide die every year in car collisions, and in America alone there are 33,000 collision-caused deaths each year. 94% of those collisions involve human error. Autonomous cars can eliminate a significant number of those fatalities. Even after a Florida driver was involved in a fatal Tesla crash while using the car’s...

The sharing economy is a phenomenon describing new business models built on the proliferation of smartphone and app use that are supported by shared resources from device owners. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options. From sharing reviews through Yelp to sharing car rides using Uber, smartphone owners and app users have become suppliers of resources and participants of new business use...

Many auto industry players are preparing for consumers to shift their attitudes toward car ownership. The thought is that in the future, a greater percentage of consumers will lose interest in owning a car and will instead opt to use ride sharing services like Uber as a substitute for ever owning a car. The change in attitude toward car ownership is, many maintain, the future of mobility. At auto industry conferences, the future of mobility is a hot topic of discussion, as is how to deal...

The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...

According to Parks Associates research, 63% of U.S. broadband households are not familiar or know nothing about virtual reality (VR), leaving a wide opportunity for industry players to educate and market these new products and services. Currently, only 3.5% of U.S. broadband households, or roughly 3.4 million households, own a VR headset. However, a new market snapshot by Parks Associates shows experience is key for wider adoption VR headsets. Consumer Strategies and Use Cases for...