Blog articles from 08/2022

OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed. Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...

Energy costs are rising, and large-scale blackouts are making headlines around the US. Consumers and energy providers are looking for ways to reduce costs and manage peaks that lead to grid instability and power outages. HVAC remains the largest load in private households, so it remains the logical target for improved management, and smart thermostats are the best tool commonly available today for that management task. AEP Ohio and their regional partner PJM Interconnection...

Accessing and experiencing digital media have become more complicated over the past few years, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an...

Among self-help support options, consumers are slightly less likely to use self-help applications on their devices than other support resources. This is likely driven by lower availability of the self-help applications compared to other self-help resources. The percentage of consumers who report using self-help applications has remained the same over the past four years, suggesting that availability and/or interest in using these tools has not changed much over the years. Among...

Increased smart TV affordability, improved performance, and improved streaming consumption experiences have all collectively added to smart TVs’ consumer appeal in recent history. Though both smart TVs and streaming media players have grown in adoption and importance, smart TVs are increasingly the streaming video device that services and developers should consider the most commonly owned within US broadband households. According to Parks Associates research of 10,000 internet...

The utilization of hybrid AVOD (advertising-based video on demand) and TVOD (transactional video on demand) business models is an enticing retention proposition in a budget-conscious economy. Top TVOD services continue to increase for the most part. Amazon Prime Video's business model is a hybrid of TVOD and SVOD. The more consumers subscribe to Amazon's Prime subscription video on demand (SVOD) service, the less likely they are to purchase or rent anything à la carte on the TVOD...

Did you know that currently, 33% of broadband households have a security system with professional security monitoring?   Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session on August 18 at 11:00 AM CT for insights on the state of the home security market and so much more. Panels and speakers include: Hybrid Business Models: Security and Smart Home Michael Bobich , Director of...

Parks Associates research finds that more than a third of US internet households are likely to purchase a vehicle in the next year. While EVs are a growing market, the EV ecosystem is still immature and requires substantial investments to scale and meet future demands. Consumers have many concerns around the reliability and security of the vehicle, the charging infrastructure being in place to alleviate charging concerns, and the operational aspects that come with it, including the use of...