Blog articles from 10/2014

Last night, Redbox Instant by Verizon ceased operations ending its 19-month OTT experiment, with both Verizon and Redbox parent company Outwall expressing disappointment with subscription numbers. Redbox Instant failed to find an audience, underscoring the notion that OTT video services must differentiate themselves while offering valuable content to be successful. Verizon went toe-to-toe with established OTT video services Netflix, Hulu Plus, and Amazon Prime, but failed to...

In a recent article for Ars Technica , Parks Associates research revealed that game consoles are the most widely-used connected devices for streaming media in U.S. broadband households. Forty-six percent of U.S. broadband households have a game console connected to the Internet, and of those, over one-quarter (28%) use their console as their primary connected CE device. The firm’s consumer data, released in the report Connected Gaming Consoles last week, also reports that...

Facebook Messenger and Skype are the most popular messaging apps in the U.S., with 53% of messaging app users using Facebook Messenger and 45% using Skype, according to new research that Parks Associates released today . The research also shows: Smartphone penetration has exceed 75% of U.S. broadband households. Global OTT messaging volume will grow from 10 trillion messages in 2013 to nearly 67 trillion messages in 2018. Global text messaging volume will...