"webcast" articles

Smart mobile devices and embedded mobile connectivity are revolutionizing how consumers manage their health and well-being. They are also motivating care providers to offer care services via connected and interactive solutions at the same time mobile carriers are looking to mobile health opportunities as new growth drivers. Harry Wang , Director, Health & Mobile Product Research, Parks Associates, will present a webcast Wednesday, August 25, at 1:00 p.m., that will address the...

Join Parks Associates and PlumChoice for a complimentary webcast Thursday, September 15 , 1 p.m. CT. Presenters Josh Clifford, Vice President & General Manager, Business Services, PlumChoice and Kurt Scherf , Vice President & Principal Analyst, Parks Associates will examine the best practices for launching a national SMB technical support service and will focus on the following questions: What is the appropriate mix of services to offer? What is the appropriate...

Parks Associates and LEVEL Studios will co-host a complimentary webcast Thursday, July 28, 2011 at 1 p.m. CT. This webcast is for CE device manufacturers and all brand marketers who want the latest information about the smart TV, smartphone and tablet markets. The webcast will look at ways in which device categories are converging and the impact that is having on product usage and consumer behaviors, go-to-market strategies for manufacturers and marketers looking to take advantage of...

Parks Associates and LEVEL Studios announced they will host a free webcast on July 28 focused on key drivers to create product differentiation for manufacturers, titled "Creating Product Differentiation for Connected Consumer Electronics. Manufacturers must carve out a new, unique position in this changing market. These devices open several intriguing opportunities to capture content revenue. For example, an Xbox 360 is no longer just a gaming device but seamlessly serves...

Join Parks Associates for the complimentary Webcast The Impact of Cloud Services and Improved On-Device Content Experiences July 28th at 1 p.m. Central, hosted by LEVEL Studios. Join speakers Daniel Blackburn, Vice President, Mobile and Tom Kotlarek, Vice President, Technology, LEVEL Studios and Kurt Scherf , Vice President, Principal Analyst, Parks Associates as they discuss how new and converging device categories are making it difficult for manufacturers to understand...

According to new research from Parks Associates and TargetSpot , Internet radio can more than double consumers’ ad response rates when included in an advertising campaign. On Thursday, June 9, at 1:00 p.m. CT, the two firms will co-host the "TargetSpot Digital Audio Insights" webcast, which will detail recent findings about Internet radio advertising impact, synergies with digital and broadcast advertising, and behavior of digital audio listeners.  The...

Can you quantify market demand for your plan? Parks Associates can! Leverage our expertise to size and assess your target market accurately. For over 25 years, Parks Associates has assisted companies with their custom research needs, providing focus groups, quantitative surveys, competitive assessment, and market sizing/forecasts. Core Research Areas -- Access & Entertainment Services -- Advertising --    Connected Home Sys. & Services --...

The U.S. market for small- and medium-sized technical support services will grow to nearly $9 billion by 2015.  Kurt Scherf, VP, Principal Analyst, Parks Associates, and Josh Clifford, VP & General Manager, Business Services at PlumChoice, will address changes in the market and examine unique SMB technology needs and the associated revenue opportunities, support environments, and go-to-market strategies for companies interested in launching support services for SMBs during...