"streaming" articles

In recent decades, broadcast revenue (primarily from television) has become a much larger part of the revenue pie for professional sports teams, increasing team valuations and player salaries. The Dallas Cowboys were recently valued at $4 billion by Forbes, making the team the most valuable in U.S. professional sports. NFL teams as a whole were valued 38% higher by Forbes in 2015 than they were in 2014. The best lens to view the impact of player salaries is Major League Baseball, because...

Codenamed “Hendrix” during development, the newly announced Chromecast Audio streaming media device from Google enables users to broadcast music over Wi-Fi to speakers, televisions, and car stereos that have the device plugged into their standard 3.5 mm audio port, RCA port or optical input. With its product launch today, Google seeks to further solidify its position in the streaming media space. Here are a few quick observations that suggest why Chromecast Audio may or...

A+E Networks is the newest player to enter the OTT video services market after announcing the launch of a Lifetime streaming-only online video service this week. The service, named the "Lifetime Movie Club," will provide access to the channel's older content for just $3.99 per month and does not require an existing pay-TV subscription. Parks Associates research cited in the Wall Street Journal shows that Lifetime's entry to the OTT market could be a challenging one....

Over the past year, OTT video services experienced a boom of activity across most global markets, including expansion for existing players and a new wave of market entrants.   Netflix has driven the growth of OTT video services and a new wave of emerging competitors more than any other single company. By the end of 2014, the company reached over 54 million total paying subscribers, adding over 6 million subscribers in the U.S. alone. Startup players, emboldened by Netflix’s...

Giraffic announced today that Founder and CEO Yoel Zanger will speak at CONNECTIONS™: The Premier Connected Home Conference , in the session “Streaming as Standard: The New User Experience,” on Wednesday, May 20 at 1:15pm PDT. The interactive panel session will be moderated by Parks Associates Director of Research Barbara Kraus, and will examine the evolution of the user experience in line with the growth of content streaming. Panelists will explore the implications for...

Today, Parks Associates released industry reports that address the emerging opportunities, partnerships, and strategic recommendations for the connected CE industry. The report Under Attack: Assessing New Threats to Pay TV notes that while consumers watch over 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U.S. broadband households with pay-TV service. "The...

In a recent article for The Guardian , HBO revealed the scheduled launch of HBO Now, its online streaming-only OTT service, will be April 2015. Apple TV is also reportedly set to be one of the new streaming service's first partners. HBO first announced its plans to launch a streaming-only OTT service in October 2014, sparking intense discussion and analysis throughout the digital media market. Shortly after, Parks Associates research showed that 17% of U.S. broadband...

Recently, rumors have been circulating that Apple intends to launch its own subscription OTT service independent of iTunes or Apple TV. Online tech news site Re/code reported this week claims from industry executives that Apple is in talks with TV programmers regarding an Apple-backed subscription over-the-top linear pay-TV service. This service would be similar to what DISH Network offers with SlingTV, with selected bundles of linear cable channels and cloud DVR features. Apple has...