"COVID-19" articles

COVID-19 has redefined the market for security and related smart home devices, with both positive and negative factors emerging in this new environment. From the very beginning of the pandemic, many people, unwilling to risk exposure to COVID-19, have avoided circumstances where an installation or repair technician would enter their home. This cramped growth for traditional security systems also heightens the willingness to acquire self-install security systems. Countering this...

  COVID-19 did inhibit security dealer sales greatly in 2020, but they have adapted quickly, developing remote tools and providing customer reassurances. Sales began to rebound in 2021 and smart home device sales increased significantly. While DIY installation options have helped expand the adoption of home security systems, security dealers still dominate the purchase channel. Parks Associates latest research shows the majority of broadband households continue to...

At Design & Construction Week, Parks Associates—in collaboration with LG Electronics—recently led industry executives in discussions on consumer attitudes and behaviors towards new smart home technologies and connected devices. Here are insights from Madison Saab, Channel Manager, Builder Program, Alarm.com, who participated in the panel, “ State of the Smart Home ” at the LG booth on the KBIS Show Floor. What are some of the new home services that manufacturers are...

Parks Associates recently published the Top 10 Connected Consumer Trends to Watch in 2022 , where my colleagues and I weigh in on the top consumer technology trends we will see in 2022. One trend to look for is a move towards value-added services by ISP’s, due to hardware delays. Throughout 2020 and 2021, the US broadband market experienced a period of major growth with net additions at a historic multi-year high. Parks Associates estimates over 5.2M net residential...

Parks Associates recently published the  Top 10 Connected Consumer Trends to Watch in 2022 , where my colleagues and I weigh in on the top consumer technology trends we will see in 2022. One trend to watch for is senior tech picking up steam, with overlapping interest from the smart home and healthcare industries. The pandemic has spotlighted the vulnerability of older consumers and the need for thoughtfully designed technologies and services to reach them at home. A growing...

Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various...

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user...