"discovery" articles

By Jim O'Neill, Research Analyst, Parks Associates Making content discovery easy for the consumer was a cinch when there were just a handful of channels from which to choose. But as channel counts rose to dozens, then hundreds, and now thousands with the increasing flow of professionally generated content online, it’s become anything but. That massive fragmentation has made it challenging for broadcasters to deliver the targeted audience advertisers increasingly are demanding....

New whitepapers released examining trends in digital gaming, mobile payment, getting over-the-top video right, and data-driven video discovery evolution. The Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games whitepaper examines the impact of this increase in the number of gamers and new monetization options created by mobile gaming. Mobile Payment - Stepping into Uncharted Territory whitepaper looks at the disruptive force of mobile payments and emerging...

Choosing Content - Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much to pay, and on what platforms to access their content. It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase versus a delay in...

The Choosing Content Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much (if anything) to pay, and on what platforms to access their content. It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase...

New user experiences and a variety of viewing devices are expanding video's role from to an interactive, converged, and personalized entertainment experience. The implications to service providers, consumer electronics manufacturers, and content owners are significant, raising new questions about brand erosion, advertising revenues, and consumer loyalty. The Data-driven Video Discovery Evolution examines the phenomenon of video fragmentation and evaluates how an effective search...

mgMEDIA , developers of multi-device digital content distribution platform Open4Content and Jinni, the innovators of the only taste-and-mood based discovery engine for movies and TV shows, today announced a new strategic partnership to deliver a fun, intuitive and highly accurate Jinni semantic discovery experience to Open4Content customers worldwide. The Jinni discovery engine will be built into the core of mgMEDIA's Over-the-top delivery platform, Open4Content and available to all...