"Digital Content" articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services.  The July 21 featured keynote speaker is Robert Gelick ,  Chief Product Officer,...

This is an excerpt from Parks Associates OTT Video Market Tracker, a monthly and quarterly research publication covering the N. American OTT Service Market. This month, Apple and Major League Soccer (MLS) announced a deal making Apple the exclusive streaming home for every single live MLS match, starting in 2023 through 2032. The deal is a major marker in sports history. It is the first time that a major sports league has given fans access to all of its content on one single...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlight Media as a sponsor of the upcoming event.  Firstlight Media is leading cloud transformations of OTT and in-home experiences for pay TV, telcos, and MVPDs. Its cloud-native platform outperforms legacy online video platforms in critical areas, including delivering premium video, handling complex use cases, and scaling to millions of viewers. Firstlight Media enables immersive...

The smarter home powered by AI will emerge gradually over the next decade and decades beyond. Many more companies are touting AI in messaging. Still, it can be argued that what AI practitioners would define as true artificial intelligence is some form of big data analytics. Specific use cases for AI in the connected home cross all verticals and will ultimately be what helps drive the adoption of new devices and services in the home. Currently, 37% of US households have a...

The smart TV is now the most important video consumption device in US households for a variety of reasons . Not only is it consumers’ most-adopted video device and their most favored as the primary device for watching video, it is also the device best able to collect data on consumers’ combined entertainment consumption behavior and serve them targeted advertising. The companies controlling the smart TV platforms in use today are thus in control of the most significant point...

False alarms are a source of frustration for home security owners regardless of the type of alarm, and most have paid a fine as a result. With 62% of home security owners able to recall a false alarm in the past 12 months, and nearly one-in-ten reporting they experienced more than five, it’s clear why false alarms are such a common topic of discussion among security system owners, dealers, and monitoring providers. Consumers report that their systems misidentify too many moving...

Generally, consumers choose a pay-TV service that provides the most complete choices for their desired content, and this becomes their core TV service. Historically, traditional pay-TV services filled this role and were often the only choice consumers had. The relatively recent explosion of online video services offering consumers additional content, usually at a lower price point and without contracts, has created serious competition. Online pay-TV services enable...

Programmatic television advertising is growing more prevalent in the advertising industry. Using algorithms and computers, programmatic advertising is the practice of acquiring digital advertisements repeatedly. Programmatic advertising allows an organization to distribute its advertisements across a wide range of channels at its discretion. Additionally, it addresses the necessity for increased ad reach due to shifts in use habits among audiences. These advertisements are referred to...