"millennials" articles

Parks Associates has released new market focus research entitled, " TV Viewing Habits and the Challenge of Young Nonsubscribers. "   The research examines the viewing habits of Millennials and their attitudes toward pay-TV services.  It provides a comprehensive overview of consumer trends for TV and OTT services, complete analysis of the factors driving cord cutting, and recommendations for pay-TV providers.   Parks Associates finds that 30...

According to Parks Associates’ new report TV Everywhere: Growth, Solutions, and Strategies ,  TV Everywhere services will be available to 81% of U.S. and Canadian pay-TV subscribers through their current service provider by mid-2011. U.S. TV service providers in particular have moved aggressively as consumer data show multiscreen services can help reduce churn and attract younger subscribers. Nearly 40% of U.S. broadband consumers ages 18-34 find TV Everywhere...

Microsoft this week announced their KIN social networking devices (phones) designed for a younger set whose primary interest, in addition to an occasional phone call, is social networking. The timing of the announcement interestingly coincides with news that the sagging Palm phone maker is up for sale, having missed several windows of opportunity to capture growing consumer interest in smartphones. Microsoft, expert marketers that they are, have left no question as to who is the target...