"ott" articles

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion. Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all post season, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered. Prior to the 2020 OTT streaming boom, the bulk of...

Since OTT’s inception, online video services have promised a simplified viewing experience with significant savings over traditional pay TV. However, OTT growth has also meant that fragmentation in the market has continued to rise, thanks to the abundance of streaming services available. The OTT medium offers access to an incredible variety of content, and consumers have embraced that diversity of access to satisfy their needs. Parks Associates research from Q1 2022 finds the...

The use of streaming video services continues to rise, and viewers expect to be able to access content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem. Nearly 72% of US broadband households own at least one streaming video product that is connected to the internet. Over the last few years, ownership of smart TVs has risen, while ownership of...

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media  December 12–14 in Marina del Rey, CA. Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.  During the pre-show workshop, OTT Market & New Era of Video Consumption , on Monday, December 12, Parks...

  The proliferation of OTT streaming services within the last decade changed how people consume entertainment content by granting the ability to watch anything at any time with no contract. Viewers today are comfortable moving between streaming services and sharing account credentials among friends and family to maximize their value. Further, the fragmentation of the streaming ecosystem combined with rising prices across platforms increases the appeal of account sharing on...

Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market research firm Parks Associates . From the article,"Smarter: 9 Ways to Speed Up Google Chrome" by Pang-Chieh Ho. 

That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent , VP, Research, Parks Associates , said in the release. Parks is set to discuss the results during “Digital Piracy and Distribution,” a virtual event set to take place on Thursday, September 22, at noon Eastern time, as part of the firm’s Future of Video: OTT, Pay...

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, September 22 with the virtual session Digital Piracy and Distribution from 11 AM to 1:30 PM CT. This session will address addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship. Prior to the session, Matthew Fite , Chief Technology Officer, Verimatrix , provided...