"webcast" articles

Telehealth service use and availability is expanding, driven by consumer demand and increasing avenues for reimbursement. According to Parks Associates consumer data, 59% of consumers are interested in remote care, with phone and voice chats being the most popular consultation option. The firm also finds that ~6.5 million U.S. broadband households used an online video consultation with a health care professional in lieu of a traditional office visit in a 12 month period. With younger...

In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...

On June 26, 2018, Parks Associates’ Tom Kerber, Director, IoT Strategy, hosted a webcast to discuss DERs and the smart home. Tom was joined by energy experts Richard Barone (Hawaiian Electric Company), Michael Brown (NV Energy), John Powers (Extensible Energy), and Tony Koch (Bonneville Power Administration). They discussed problems that grid operators will face with the rise of automated energy in the smart home, how to overcome these problems, how much it will cost, what kind...

According to Parks Associates research, 76% of North American broadband households use Wi-Fi as their primary connected technology , but in the past year, 37% of U.S. broadband households report that their Wi-Fi network seems slow. If operators want to compete effectively in the connected home, they will need to add value through premium CPE and a quality consumer experience. Parks Associates and Calix will discuss emerging trends for service providers in an upcoming webcast, The...

Telcos have reached a crossroads in business strategy where innovation is inevitable and continues to impact subscriber growth across different distribution channels. Entry of nontraditional but formidable players such as Google, Amazon, and Apple into entertainment, content, and smart home services intensifies the risk; however, all players struggle with similar challenges. Key factors in driving adoption in the smart home are providing valuable and recognizable benefits to consumers,...

Parks Associates research finds approximately 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, but most purchases are “minor” devices such as smart lightbulbs and thermostats. Only 19% plan to buy a smart major appliance in the next 12 months, meaning millions of dishwashers, clothes dryers, and refrigerators with no smart features will remain in use for the foreseeable future. Unconnected legacy devices create dead zones in the home that...

Prior to serving on the Advisory Board for the eighth-annual Smart Energy Summit: Engaging the Consumer , Northeast Energy Efficiency Partnerships (NEEP) will host an industry webinar “NEEP HEMS Report: The Smart Energy Home” on Friday, October 28 at noon CT. The webinar will provide a walk through on NEEP’s latest report, The Smart Energy Home: Strategies to Transform the Region , and will address how the Northeast and Mid-Atlantic can set a path to harness the excitement...

Parks Associates research shows that 51% of U.S. broadband households find an IoT device that alerts them to smoke and fire to be highly appealing, and 41% find a device that alerts them to a water leak highly appealing. The international research firm will explore how insurance companies can leverage these smart home solutions to avoid costs, mitigate damage, and increase customer value and satisfaction during the complimentary webcast “ Insurance: Impact of IoT in the U.S....