"TV Everywhere" articles

Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates . The report, Cloud DVR: The New Face of Television , reveals that consumers show particular interest in unlimited storage space and two-week catch-up services for video. Other key highlights from the report include: More than 40% of broadband households in the United States and United Kingdom and over 30% of broadband households in...

This week, GigaOm , FierceCable , and Streaming Media wrote about data that Google announced at their developers conference that seems to contradict our Chromecast research . However, the articles do a great job of noting several differences in the reported data, namely the different user bases. Google is only showing averages among seven-day active users, while our figures are among all owners . Google’s figures, in other words, do not reflect the overall average among all...

We interviewed consumer analytics director John Barrett about HBO and Amazon’s recent landmark deal. Last month, Amazon Prime subscribers were able to access some of the premium cable channel’s older content online. It’s a huge shift in the streaming video industry. Parks Associates:  What do you think about Amazon buying streaming rights to older HBO content? Do you think it’s a smart move? John Barret:  Well, certainly you're seeing a lot of...

With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand for video everywhere, the concept of TV has forever changed and so has the business that supports­ it—advertising. In 2009, Parks Associates published a report that analyzed the addressable and interactive components of TV advertising. Based on the state of the market at the time, Parks Associates defined advanced TV advertising as TV ads sold, purchase, and inserted in non-linear...

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video. Parks Associates analysts find that 81% of U.S. broadband households watch video on a TV set, while 60% watch content on a computer. The research also shows: U.S. broadband households watched roughly 3 hours of online video per week on both a PC and TV, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013....

Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today. The VP of U-verse is giving the opening keynote at the CONNECTIONS Connected Home Conference in San Francisco next month. GW Shaw will present  "Differentiating TV with Apps in a Competitive, Multi-screen Market" ...

Research released by Parks Associates this week shows that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Additionally, 75% percent of Roku owners use Netflix, while 63% of Apple TV owners use it. This research will be a key aspect in Parks Associates' participation in the 2014 NAB Show, where the research firm is hosting two Disruptive Media Conference Sessions. Brett Sappington, Director of Research for Parks Associates, will...

Consumers want more mobile data. The average broadband user now watches nearly 2 hours of video on their mobile phone each week, pushing monthly data plans to their limits. But, as Parks Associates mobile research shows, the top reason for not adopting a shared data plan is because they perceive the fees associated with the plans as too expensive. In fact, three of the top five reasons for not adopting a shared mobile data plan involve consumer fears over increased pricing. In...