New research from Parks Associates finds 10-15% of U.K. broadband households would adopt a home control service with a £49.99/month service fee. The international research firm will co-host the webcast "Outlook for the Smart Home in Europe" with Securitas Direct – Verisure on Tuesday, June 11, 2013, at 11 a.m. Central European Time (4 a.m. U.S. CT).

This webcast, with market insight from Parks Associates and industry perspectives from Deutsche Telekom (Qivicon), Samsung, and Securitas Direct – Verisure, focuses on the market for connected products and related services in Europe, including emerging opportunities for hardware manufacturers, software developers, and service providers.

Topics:

• Key conditions for growth of smart home market
• Current adoption and usage of connected devices, including smartphones and tablets
• Consumer interest in home safety, security, energy, and controls solutions
• Opportunities for key market players

Presenters:

• Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates
• Jean C. Kiessling, Head of Business Development and Portfolio Management, Deutsche Telekom (Qivicon)
• Vassilis Seferidis, Director, European Business Development, Samsung
• Dick Seger, CEO, Securitas Direct - Verisure

“The technology to connect individual devices to the Internet is being applied to numerous products and services, transforming them and adding new value propositions and business models to mature markets,” Kerber said. “In addition, traditionally separate industry verticals, which meet in the home, are being forced together. Security, energy, home controls, communication, and entertainment services are all converging, offering services that overlap, and creating new competition and partnership opportunities.”

Parks Associates data:

• 23% of broadband households in the U.K. have an electronic home security system. Less than 20% have one in France and Belgium, and only 6% of German households have a system.
• By 2020, the U.K. and Spain will have over 20 million smart meters. France and Germany will exceed 30 million.
• 30-40% of broadband households in the U.K., France, Germany, and Belgium rank smoke/fire detectors as the most important connected home control capability.
• One-third of German broadband households prefer a home security company to provide connected home monitoring equipment and services. Utilities are the second-most preferred provider but do not score more than 20% of households among any European country.

For more information, contact [email protected], 972-490-1113, or visit www.parksassociates.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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