Parks Associates and Verisure, a Securitas Direct company, announce new whitepaper and webcast about smart home strategies

Parks Associates and Verisure, a Securitas Direct company, have announced a new whitepaper and upcoming webcast that address growth opportunities for service providers, manufacturers, and technology companies in the European smart home. Parks Associates research finds the number of intelligent screens Western European households are buying each year is steadily increasing, rising from 1.2 intelligent screens per household this year to 1.5 by 2018. Companies will be able to leverage these screens, including smartphones and tablets, to add value to new energy, home controls, and monitoring solutions in the home.

The firms analyze these opportunities in the whitepaper “Outlook for the Smart Home in Western Europe,” now available for download, and the webcast “Understanding Revenue Models for Smart Home Technologies" on Wednesday, November 6, at 2 p.m. CET (7 a.m. CT U.S.).

“The ability to monitor and control a device in the home using a smartphone is groundbreaking, but it is just the beginning, as expanding connectivity and data analytics open up a variety of new features that can be added to everyday products, from smart meters to door locks," said Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates. “Understanding the key value propositions for smart home solutions and how the business models and partnerships will work is critical, and the webcast features a panel of key players in the smart home ecosystem to analyze real deployments of energy and control services.”

"Understanding Revenue Models for Smart Home Technologies" features speakers from iControl Networks, Cisco, Securitas Direct - Verisure, and Parks Associates. The complimentary event will highlight new channels, features, functions, and adoption rates of European smart home offerings.

Dick Seger, CEO and President, Securitas Direct – Verisure, will present the opening keynote "Creating Smart Home Revenues through Customer Focus and Partnerships" on November 13, 10:00, at CONNECTIONS™ Europe: Monetization Strategies for the Connected Home. In his keynote presentation, he will address the importance of partnerships and the necessity of maintaining a consumer focus in order drive the connected smart home market.  

“The infrastructure is in place, so smart home solutions are a natural evolution,” said Dick Seger, CEO and President, Securitas Direct – Verisure. “Now companies must form partnerships in order to provide customers with a relevant, seamlessly integrated offering - because that is what they want."

CONNECTIONS™ Europe takes place November 12-13 at the Mövenpick Hotel in Amsterdam and focuses on next-generation services in home controls and access & entertainment, including new partnership opportunities between operators and utilities, strategies to engage consumers through innovative service bundling, and how to effectively connect consumers to digital content on various platforms.

For more information, visit http://www.connectionseurope.com or contact [email protected], 972-490-1113.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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