Study shows over 50% of U.S. broadband households find femtocells appealing

Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will present key findings from a recently completed global study on femtocells on behalf of Femto Forum at the Femtocells Americas 2010 Conference on Tuesday, December 14th, in Miami, Florida.

"Femtocells can have a major impact on consumer satisfaction and loyalty," Wang said. "Among U.S. consumers likely to change operators in the next 12 months, 44% were very likely to reconsider if their current operator offered a femtocell."

The new research from Parks Associates reveals over 50% of U.S. broadband households find femtocells appealing. The primary driver for femtocell interest is improved in-home coverage. Important secondary drivers include increased mobile handset battery life, faster mobile broadband, advanced femtocell services, and home-zone calling tariffs.

What: “Global Consumer Research on Femtocells”

Featuring Harry Wang, Director, Health & Mobile Product Research, Parks Associates

When: Tuesday, December 14th at 9:50 a.m.

Where: Intercontinental, Miami
Chopin Ballroom
100 Chopin Plaza, Miami, FL 33131

Press Registration: Please contact Andrew Bateman to request a press pass for this event: [email protected], +44 1225 723349.

Interview: To request an interview or additional information, contact Holly Sprague at [email protected] or +1.720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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