New Parks Associates Mobile Cloud Report Shows App Preferences for Gen Xers and Millennials Changing Industry

New research from Parks Associates finds preferences for mobile apps over Web browsers are growing among younger demographics, impacting the market for mobile content and accelerating the flow of advertising dollars to app-based content services.

"Consumers under 35 are starting to ditch browsers in favor of mobile apps, where they don't have to type in a Web address or contend with slow browser speeds. They are also put off by Web pages that do not fit the small phone screen, whereas the mobile app is native to the platform," said Harry Wang, Director of Mobile Product Research, Parks Associates.

Parks Associates’ new survey Mobile Cloud Media and Access Platforms finds the majority of consumers who prefer to use apps over mobile Web browsers are under 35 years of age. Mobile apps are already the dominant medium for access to Internet radio (including Pandora), maps, social networks, navigation (including Google Maps), and games. Netflix has developed an app for the iPad and iPhone which could increase video use as well.

While mobile apps will not completely replace Web browsers, content owners and distributors that rely too much on mobile Web might lose audience and revenues.

"The mobile experience is all about convenience and instantaneous access," Wang said. "The advantages of mobile apps could lead to a new content distribution environment for paid and ad-supported media services."

For information on Mobile Cloud Media and Access Platforms, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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