The sale of Hulu by its owners has been called off.

Bids for Hulu have been coming in for more than six months, but its owners have recently announced they intend to retain their ownership of the company.  Owners have instead made the decision to invest $750 million for additional content and company growth.

The vision for Hulu they hope to accomplish centers on bulking up the subscription video-on-demand portion of the site in order to become a more credible rival for Netflix.  

The owners of Hulu believe that the company has untapped potential that the additional investment will be able to bring out.

DirecTV and AT&T and the Chernin Group were possible buyers for the company before the decision to retain ownership had been made.  Time Warner Cable is still being considered as a possible fourth partner in the company.

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